Why I’m Tuning Into Two Channels for the World Cup Final – and You Should Too
There’s more to it than location. ITV Sport has been pilloried over the years, often without any real justification, but the vast majority of the matches they’ve covered at World Cup 2026 have been part of coverage worth tuning into in its own right.
ITV’s coverage gathered steam in the depths of the group stage, where hardened viewers and their messed-up body clocks were treated to the tactical interludes of USWNT head coach Emma Hayes. As she found her groove, so ITV edged further ahead of their rivals.
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