HBCU Band’s Unexpected Deal with Zaxby’s Set to Change the Game—Here’s What’s Behind It
When was the last time you thought a college marching band and a chicken finger joint would team up and make headlines? Well, Jackson State’s Sonic Boom of the South just did exactly that—teaming with Southern-favorite Zaxby’s to take their rhythm and reach beyond the stadium stands. This isn’t just a flashy collab; it’s a savvy move that blends culture, community, and commerce in a way that shines a light on the power of HBCU bands in places you might not expect. Dr. Roderick Little and Zaxby’s Roost & Rise Holdings CEO Drew Gressett nailed it—the partnership’s about more than visibility; it’s about cementing a legacy with real-world impact. And let’s be honest, it makes you wonder what a halftime snack with a side of brass might taste like. Ready to dive deep into how these beats and bites are combining forces? LEARN MORE.
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