HBCU Band’s Unexpected Deal with Zaxby’s Set to Change the Game—Here’s What’s Behind It
“Partnering with a brand like Zaxby’s provides our student-musicians with valuable support and enhanced visibility that extends beyond the football field and performance stage. Corporate partnerships of this caliber are vital to sustaining the tradition of excellence within the Sonic Boom of the South. Through this collaboration, our band members gain essential financial and community resources, unique leadership and professional opportunities, and the meaningful backing of a corporate partner that truly appreciates the cultural impact of an elite HBCU band program.”
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