HBCU Band’s Unexpected Deal with Zaxby’s Set to Change the Game—Here’s What’s Behind It
Roost & Rise Holdings CEO Drew Gressett also spoke glowingly about the partnership.
“The Sonic Boom is one of the things that makes Jackson, Jackson. This partnership is about showing up for a program that means so much to this city and to Jackson State. When we open restaurants in a community, we want to be a real part of it — not just a place people drive past.”
Zaxby’s partnership with the Sonic Boom of the South is the latest example of HBCU bands getting national notoriety. Texas Southern was featured in Vogue over the summer, and Southern University was featured in Gap’s “Denim on Your Own” campaign. Meanwhile, Grambling appeared in Urban Outfitters’ “All Together Now” campaign.
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