LeBron’s Shocking Play: Is His Latest Move Real or Just a Masterful Advertisement?
Think back — if you’re old enough — to 30 years ago and those two famous words from Michael Jordan, delivered on March 18, 1995 via fax:
“I’m back.”
Remember how thrilled you were to find out he would be playing basketball again? Remember how exciting it all seemed, that the greatest was once again returning to the hardwood? Good times, right?
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And then remember how devastated you were to learn that it was all just a big ad campaign for Ben-Gay to soothe sore back muscles? Remember how betrayed you felt to have your emotions toyed with like that, all in service of a damn commercial?



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