LeBron’s Shocking Play: Is His Latest Move Real or Just a Masterful Advertisement?
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Given how well The Decision went over with the public, running it back for a 2.0 version seemed about as wise as bringing back, oh, Blockbuster Video. And yet, that didn’t stop James (and, presumably, whatever PR team thought this was a good idea) from pushing forward on a stunt — complete with teaser and dramatic timed reveal — that had at least some people thinking James, who’s not under contract past this season, would be announcing his retirement. Now that will be a story, whenever it happens.



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