Highlights

LeBron’s Shocking Play: Is His Latest Move Real or Just a Masterful Advertisement?

LeBron's Shocking Play: Is His Latest Move Real or Just a Masterful Advertisement?

As it turned out, The Second Decision wasn’t anything that consequential. It was just another ad, an ad for a company we won’t even repeat here because they didn’t pay us. (And since we’re in a justifiably cynical age, plenty of would-be viewers sussed out correctly that this was just another craven sponsor play.)

This is what makes James such a maddening figure. For all his prodigious talent, longevity and shadow over the game — and, yes, he’s strengthening his case for GOAT over MJ with every passing year — he dives into cheap-heat garbage like this stunt. Come on, man! You’re LeBron James! You don’t need to pull this kind of junk on your fans!

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