Michigan Stadium’s 2026 Overhaul: What Fans Won’t Expect to See on Game Day
For the first time in Michigan history, select advertising will be featured inside Michigan Stadium. Michigan Athletics announced Wednesday the Leaders and Best Champion Partners Program, a new initiative that will change how the Big House is presented as it enters its 99th season.
Coca-Cola, Meijer and Google Gemini are the inaugural partners. Their branding is already featured on padding behind both sets of field goal posts, while additional signage will appear on the walls surrounding the field and on both sides of the videoboards on the stadium’s north and south ends.
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