New WSU AD Jon Haarlow Unveils Bold Vision Ahead of Pivotal Fall for Cougars Athletics
So when 7 p.m. rolled around and the Cougars tipped off against the Gaels, Haarlow found himself the middle of the student section, rocking a crimson jersey.
“I thought it created a little bit of emotion,” Haarlow said. “We gotta win that student group back, which we’ve got some things moving forward on that. I take pride in being open and what that emotion is.”
Almost two months later, Haarlow was formally introduced as WSU’s 16th Athletic Director, elevating from the interim role with a news conference Monday at Gesa Field. Formerly the program’s assistant vice president and senior deputy athletic director/chief operating officer, Haarlow sees that day — joining WSU students at a basketball game — as the type of leadership it will take to steer the Cougars forward to what he called “the most important fall in the history of WSU athletics,” when the Cougs will begin competing in the reimagined Pac-12.
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