New WSU AD Jon Haarlow Unveils Bold Vision Ahead of Pivotal Fall for Cougars Athletics
That culminated to Haarlow earning full-time position. Asked to lay out his vision for WSU athletics in 2026 and beyond, he said, “Make no mistake about it, I believe that we can lead the Pac-12 from the front.”
“We can be disrupters, ready to pivot, because we know there’s another shoe that’s going to drop in the NCAA,” Haarlow said. “We wanted to make sure that we’re agile and we can be flexible, ready to attack that. So this isn’t just a one-phased approach.”
Haarlow, who led the charge in hiring football coach Kirby Moore and soccer coach Chris Citowicki as the interim AD, is one of many Cougar front office members who want to ensure the new Pac-12 has access to the College Football Playoff. But questions remain whether that is a possibility .
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