New WSU AD Jon Haarlow Unveils Bold Vision Ahead of Pivotal Fall for Cougars Athletics
Cantwell laid out her vision for the leadership of WSU’s athletics programs as an athletic director, which is “an uber operational position. It’s much more complicated than it was even when (previous AD) Pat Chun was here,” Cantwell said.
“Then we need someone whose one job is revenue generation, not necessarily philanthropic, but ticket sales, concerts, all of the ways that you see out there others generating revenue. “Then the third leg is, if you look at — I’m gonna pick some of the most out there — Kentucky, which put all its athletics infrastructure in a separate organization, or Stanford and Maryland, which hired someone from private media to be a component of the team. I call that a dealmaker, someone who understands these kinds of really unusual deal structures that we’re not used to, whether it’s private money, whether it’s putting conglomerates together.”
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