Inside NYC’s Jollof Showdown: A Fiery Culinary Clash That Reveals Hidden Cultural Battles
Despite its magnitude, the founders of Battle of Jollof have full-time jobs. The event isn’t a side-hustle — it’s an overflow of their passion for culture and the diaspora.
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“Battle of Jollof is a love letter to the community,” said Adeshola. “Everybody has jobs and things that we have going on, but we recognize that this is important, and we have to prioritize bringing people together in a way that’s differentiated. It’s not the club, it’s not a concert, it’s not a party, it’s truly breaking bread and watching sport.
Our hope is that everybody who walks in the space gets a plate, enjoys their jollof, and gets to experience a really dope moment with the culture.”
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