Inside NYC’s Jollof Showdown: A Fiery Culinary Clash That Reveals Hidden Cultural Battles
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“You don’t greet?” or in Pidgin, “You no dey greet”?
You acknowledge everyone in the room to not only show that they matter but to show that they are welcome. Being welcoming is a core value in African culture.
That sense of welcome is what sparked the idea for global brand marketer Emeagwali in 2019. He partnered with Adeshola, a sports and media executive and operating partner at Arctos Partners, and Abdullah, the founder and CEO of AfroFuture, to bring the vision to life in 2020.
“I just wanted to bring together the community — our friends and other people that aren’t West African — and have a vibe and educate them,” he said.
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