Inside NYC’s Jollof Showdown: A Fiery Culinary Clash That Reveals Hidden Cultural Battles

Inside NYC's Jollof Showdown: A Fiery Culinary Clash That Reveals Hidden Cultural Battles

The influence is impressive, but at its core, Battle of Jollof is about giving back. The National Basketball Players Association (NBPA) — one of the event’s sponsors — donated $5,000 in the event’s honor to One Love Community Fridge.

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The non-profit organization, founded by Asmeret Berhe-Lumax in June 2020, is working to eradicate hunger, food insecurity, and malnutrition.

“It really is about just having an impact wherever we show up,” said Lyzz Ogunwo, Vice President of Player Experience Operations and Global Impact at NBPA, on the organization’s involvement.

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