Inside NYC’s Jollof Showdown: A Fiery Culinary Clash That Reveals Hidden Cultural Battles
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Why?
Because the purpose of the Battle of Jollof isn’t fame or profit; the purpose of the event is community.
On the eve of Battle of Jollof, I sat down with Arinze Emeagwali, TJ Adeshola, and Abdul Karim Abdullah, the founders, at Ludlow House in SoHo for a pre-event gathering where they shared how this event came to be. As we walked through the four-story house to find a quiet place for our interview, they paused to greet every guest they encountered, dapping them up with a warm, welcoming energy.
Being greeted is such a significant part of African culture. If you grew up in an African home and made the mistake of walking past someone without saying hi, you’ve probably heard:
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