NFL Schedule Release Date Shrouded in Secrecy as Ad Upfronts Countdown Intensifies
The thumbs-up from the commissioner starts the clock on the greater release strategy, with the teams getting 24 hours advance notice—giving them ample time to blast out their social media executions … and to begin the process of managing all the particulars related to ticketing. “Once he says ‘go,’ we lock it in,” North said. “The first thing we do is turn off the computers because I don’t want to find a better schedule after the commish has already blessed the winner.”
On the morning of the official release, the NFL pings copies of the slate to its broadcast partners.
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