NFL Schedule Release Date Shrouded in Secrecy as Ad Upfronts Countdown Intensifies
Of course, if the schedule isn’t available next week, the NFL partners that still stage traditional upfront presentations (which is to say, every network other than CBS) won’t be able to highlight some of the must-see matchups for September and beyond. From a transactional standpoint, the lack of specifics won’t be a deterrent to advertisers—after all, the last time anyone wrote a check at an upfront after-party was probably in May 2009, following ABC’s well-received screening of the full Modern Family pilot—but the networks obviously would enjoy having the opportunity to talk up some marquee events.
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