NFL Schedule Release Date Shrouded in Secrecy as Ad Upfronts Countdown Intensifies
North didn’t explicitly confirm that the carveout would land at a streamer, but: Sure, it will. In a bid to underscore how much of a glow-up this will be, the scheduler acknowledged the services’ relative ubiquity. “Everybody gets their paper towels from Amazon, everybody watches Netflix and everybody can access YouTube for free, like they did last year with that Brazil game,” North said.
The new package will almost certainly include the Sept. 11 Rams-49ers game from Melbourne, Australia, and North said that all five games will be staged in standalone national windows. He added that the NFL is still looking at developing an exclusive window for the Wednesday before Thanksgiving Day, a new wrinkle that would also be bundled into the streaming package. “There are a lot of places that we want to deploy that inventory,” he said.
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