NFL Schedule Release Date Shrouded in Secrecy as Ad Upfronts Countdown Intensifies

NFL Schedule Release Date Shrouded in Secrecy as Ad Upfronts Countdown Intensifies

In other words, while Fox would love to be able to crow about who the Cowboys will host on Thanksgiving Day, a little mystery surrounding that matchup isn’t going to cast a pall on the network’s Monday afternoon pitch. (Dallas could play the Cardinals and still draw over 55 million holiday viewers—which isn’t to say that the NFL plans to burn off one of its top TV windows with a team that went 3-14 last year. The push to include Patrick Mahomes and the Chiefs in last year’s Tryptophan Bowl helped CBS reach a record 57.2 million viewers.)

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