How NBA Players Are Finally Seizing Control and Shaping the League’s Future
People say: “Jordan would’ve shot it. Kobe would’ve shot it.” And ever since Sports Illustrated put James on the cover in 2002 — next to the words “chosen one” — he has been trying to tell us he defines greatness differently.
He reiterated that after the game against Toronto, when asked what feelings he had toward his scoring streak ending.
“None. We won.”
The sports industry, the machine, will discuss whether to feel the same way.
But we can’t pretend he hasn’t been telling us the same thing for more than 20 years: All he cares about is making the right play for the team. He’s been saying that since the S.I. cover. And that has been particularly true since creating his own media company, Uninterrupted, back in 2014.
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