How NBA Players Are Finally Seizing Control and Shaping the League’s Future

How NBA Players Are Finally Seizing Control and Shaping the League's Future

Take “Run It Back” on FanDuel TV. The sports media machine is driven by stars, but the league is mostly made of voices like the ones on that show. The players who didn’t lead teams to heights and whose faces never made it to the cover of a magazine. And until recently, most of the insight from most of the players was just lost because we didn’t hear their voices. But now — particularly this season, with networks investing heavily in athlete-driven NBA content — more sources are bringing more texture. People like “Run It Back” co-host Chandler Parsons.

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