How NBA Players Are Finally Seizing Control and Shaping the League’s Future
Parsons graduated from the University of Florida with a journalism degree, so perhaps he avoids the scorn of Cosell’s ghost. Still, without the explosion of streaming networks and podcasting, there’s a good chance we wouldn’t have heard much from him and others like him, just because they weren’t household names. It was his appearance on another athlete-driven podcast, “All the Smoke,” that elevated him as a viable NBA analyst.
“I had no idea I wanted to do this,” Parsons said.
Same for Matt Barnes, who along with Stephen Jackson, started their podcast “All the Smoke” after careers in the NBA and stints with traditional media. To understand how popular it is today: Since joining YouTube in 2019, the show has amassed more than half a billion views, has landed interviews with Vice President Kamala Harris, First Lady Michelle Obama and Gov. Gavin Newsom and has grown into a full-fledged production company.
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