How NBA Players Are Finally Seizing Control and Shaping the League’s Future
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He and Yankees great Derek Jeter, who started the Players Tribune that same year, are pioneers when it comes to modern athletes telling their own stories. And in the decade since, it’s been captivating watching athletes move beyond the gatekeeping of traditional media and the limitations of social media to create podcasts and produce documentaries (or at least try) — all to tell their own stories.
That’s not to say every time a group of former or active players steps in front of a mic, brilliance is heard. In fact, a lot of what we hear is just retelling stories we’ve heard a thousand times, only with less structure. Oftentimes there are ego-driven attempts to rewrite history under the guise of “setting the record straight.” As if we don’t have Google and can’t see the record for ourselves. But it is in their own words, which adds something to the discussion. And because there’s more of it, I’m finding some of the best stuff out there isn’t from the gods of the game like James, but the near-mortals.
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