How NBA Players Are Finally Seizing Control and Shaping the League’s Future
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Barnes, who is the CEO of All the Smoke Productions, told me that because of the increase in NBA content in the so-called manosphere, there can be pressure to give takes for clicks. (I told him that sounded familiar.)
“There are some athletes in this space who say some of the craziest s—,” Barnes said. “I feel like if I put the work in and have deep, meaningful conversations, I’ll go viral for something that’s an interesting story.”
Case in point: “Smoke” was among the first media outlets to have NBA legend Dwyane Wade on to talk about his transgender daughter. It was a powerful episode that a decade ago would never have been initiated by former athletes. That’s not just a reflection of the times changing. It embodies how players now see themselves, and speak for themselves, in these changing times.
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