How the NBA’s Controversial Dress Code Sparked an Unstoppable Fashion Revolution

How the NBA’s Controversial Dress Code Sparked an Unstoppable Fashion Revolution

“These brands, because of social media, take advantage of it,” Nelson says. “If social media was as big back in 2005, we probably would’ve done the same thing. Getting dressed is art. It’s how you express yourself without even speaking.”

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Few players symbolize that shift more than those in the current era, where tunnel entrances resemble fashion runways and some players are followed by photographers and videographers from the parking garage to the locker room.

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