How the NBA’s Controversial Dress Code Sparked an Unstoppable Fashion Revolution
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If only the league had embraced a more relaxed dress policy earlier, says Garland.
“Hip-hop culture influences basketball, and basketball influences hip-hop culture,” he says. “Everyone wants to see what athletes are wearing so they can wear it. We are the influencers.”
What began as a controversial, racially charged flashpoint has become a cultural engine, embraced by the league, celebrated by players, and followed by millions worldwide.
The NBA tried to define professionalism. The players redefined it instead. The dress code did not suppress the culture. It amplified it.
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