How the NBA’s Controversial Dress Code Sparked an Unstoppable Fashion Revolution
She says the league anticipated pushback, but emphasized it was never meant to sanitize hip-hop expression.
“We knew what the goal was, and it had nothing to do with changing our players’ fashion or culture,” she says. “We talked with many players about this change before implementing it.”
What the NBA didn’t expect, Behrens admits, was what happened next.
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“The reality is our players embraced the change very quickly and truly raised the level much higher than we anticipated,” she says. “Pre-game ‘fits’ became a thing. It soon became a competition over who could dress the best. How you dress became a cultural touchpoint.”
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