How the NBA’s Controversial Dress Code Sparked an Unstoppable Fashion Revolution
But Newble also recognizes how the moment evolved. “Everything kind of grew in a different direction where hip-hop culture can still be embraced within the dress code,” he says. “So it’s cool to see how it evolved.”
Inside the league offices, the intent was different, according to Kathy Behrens, the NBA’s president of social responsibility and player programs.
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“We felt at the time that it was important for our players to present themselves in a more professional fashion when on league business,” Behrens says. “We were not demanding a suit culture, but we did want to raise the level of how players showed up.”
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