College Sports on the Brink: This Week’s Crucial Meetings Could Change Everything Forever
Each of these external plans, however, relies on one thing: Congress.
‘Project Rudy’ and ‘Saving College Sports’
To make their plans work, Project Rudy and Saving College Sports need Congress to amend the Sports Broadcasting Act of 1961 to permit the 10 FBS conferences and the College Football Playoff — each now negotiating separate television deals — to negotiate one single media deal. Amending the SBA — under which pro sports leagues are granted antitrust protection to pool media rights — would, in theory, usher in billions more in revenue for colleges to offset soaring costs and, perhaps, bring more competitive balance to an industry that some believe has been monopolized by the two richest leagues: the Big Ten and SEC.
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