College Sports on the Brink: This Week’s Crucial Meetings Could Change Everything Forever
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However, not everyone agrees.
In fact, some board members and donors are attending independent of their universities and, in some cases, against the wishes of their conference commissioners, most notably those in the SEC and Big Ten, whose leaders have spoken against the plan proposed by Smash executives and others, like Texas businessman Cody Campbell, to consolidate media rights.
In a time of great divide over the future of college athletics, this week’s meetings in Dallas and Washington are the latest battlegrounds of a years-long power struggle between those in control of the current system and those seeking to change it — a fight over the future of a college football industry that, while unstable off the field, has evolved into America’s second-most popular sport.


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