College Sports on the Brink: This Week’s Crucial Meetings Could Change Everything Forever
In its memo, however, Smash identifies Apple, Amazon, Netflix and Google as potential bidders to naturally drive up the market.
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Would this plan really work? At least one sitting governor in the SEC footprint believes so.
“College football is leaving billions of dollars on the table and unifying the media rights is the only way to capture this money,” said Landry, in his statement. “Everyone should get a proportional share based on their value of a much bigger pie, and when we do this, LSU, the SEC and all other schools and conferences will make far more than we ever could. Who could be against that? This is a common-sense solution that all conferences should explore.”
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