College Sports on the Brink: This Week’s Crucial Meetings Could Change Everything Forever
The two leagues are not alone in their questioning of Smash’s motives. Reached for comment on the meeting, Big 12 commissioner Brett Yormark offered what he described as his own “personal thoughts” and was clear that he does not speak for the conference.
“While I encourage collaboration and efforts to find solutions to challenges facing our industry, I take exception to the fact that Smash Capital — providing no novel concepts — is preying on the current vulnerabilities of many of our institutions, with the primary goal of generating a significant double-digit return,” Yormark said. “If key stakeholders determine third-party resources are needed, I will recommend we engage with the right thought leaders and the most established financial institutions — a group Smash Capital is not part of.”
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