College Sports on the Brink: This Week’s Crucial Meetings Could Change Everything Forever
It has left some uneasy.
Two sitting university presidents at Big 12 and ACC schools (West Virginia and Syracuse) authored an open letter in the Chronicle of Higher Education in 2024 urging their presidential colleagues to take action on a new model before the Big Ten and SEC merge into a “36-school super league,” they wrote.
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The Smash memo describes the two leagues as operating as a “duopoly,” which it expects to continue “to the detriment of the rest of college football” if the sport doesn’t maximize revenues with the consolidation of rights.


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